Let’s just forget about keywords for a moment, shall we?
Don’t get me wrong. Keywords still have their place but they should no longer be our primary focus.
So, what should be our primary focus? If you said “keeping our clients happy”, then you are correct! If you want to write compelling content that keeps your client happy then you need to concentrate more on the topics your clients want to learn about and less on what keywords to use.
Because here’s the thing. If you know who your ideal client is and you write for your ideal client then you will more than likely use the same keywords they use.
And, we’re all busy, right? Why waste time researching keywords that have low competition if they aren’t words your target audience will use. More on when and how to use keywords in Part II (next week).
Now, a lot of SEO experts will argue with me but, that’s because they really like the numbers part of it measuring how strong a keyword is based on usage and competition. But, the search engines are shifting their focus from keyword competition to overall user experience.
Therefore it has become crucial to have a user-friendly site and compelling, well-written content that appeals to your ideal client.
Here are some things to keep in mind when writing your blog posts:
- Always, always, always (did I say always?) keep your target audience in mind. Always.
- What are their questions
- What are their interests
- What do they need to know that they don’t know
- Keep your content easy to read
- Shorter paragraphs
- Bullet points are good
- Be clear and specific
- Use formatting such as bold, capitals, italics, etc. to emphasize points
- Keep the post to no more than 500 words (if you have a longer post, consider doing multiple posts
- One and only one topic per post
- Introduce your topic quickly in your post and then reinforce that topic throughout the post
- Use appropriate graphics as often as possible
Next week: Part II – to read Part II, click here
Until then, live life, not work!