Last week we discussed how to write content for your target audience by concentrating more on topics they want/need to learn and less on keywords. This week I am going to show you how to enhance that content using four easy and free to use tools.
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Four tools to expand your content and add different words with the same meaning
From your topic title, pick one main keyword and one sub-keyword.
Let’s say you’ve written a blog post titled “How to Give a Cat a Bath” which is your topic. In this case the main keyword would be cat and the sub-keyword would be bath.
Now we will do a bit of easy keyword research that isn’t time consuming using four free tools. You can use any or all of these tools. BUT, while doing this research, keep your ideal client and how they talk in mind. Forget about the search engines. By doing so, you will automatically use language your target audience will use to search for you and the solutions you offer.
1. Google’s search engine:
The first tool is the Google search engine. Start by entering the whole topic/title in the search box. As you type, Google will try to help you. Here are some of the suggestions I got for our example topic:
The suggestions might give you ideas on expanding your content to answer additional questions (such as how often or what to do if the cat hates water) all the while using your keywords in different ways. But remember to not deviate from the main topic in this case, of bathing the cat.
The second tool is a free keyword planning tool that serps offers (https://serps.com/tools/keyword-research/).
This tool will give you some ideas to expand your content with additional keywords such as flea bath in the column on the left.
You can also build a list of phrases you want to remember by clicking on the plus sign. It will then add the word to the column on the right and you will be given an option to download the list as a csv, if you wish.
3. Use an online thesaurus:
The third tool is a free online thesaurus at www.thesaurus.com. Enter you main keyword (cat) in the search box and peruse the synonym results. Would your ideal client use any of these words? If so, replace the word cat in your title or content with some of these additional words. After you browse the results for your main keyword, do the same thing for you secondary keyword.
By using synonyms you will prevent keyword cannibalism or keyword stuffing both of which means using the same word over and over. You will also increase your chances of catching your target audience should they use a different word.
Here are the results for cat:
And the results for bath:
Notice there are more results below the fold:
Are any of the synonyms words that your ideal customer would use? If so, make note of them and add them throughout your content replacing either cat or bath with the new word.
4. Google’s Keyword Planning tool:
The fourth tool is Google’s Keyword Planning tool which can be found at https://adwords.google.com/home/tools/keyword-planner/. You will need a Google account for this tool.
Click on the link near the bottom that says “Start Using Keyword Planner”. If you are not logged into Google, you will be asked to sign in on the next screen.
After signing in, you will get this screen:
Click below the green category (Find new keywords and get search volume data) on the “search for new keywords using a phrase, website or category” button. It will expand and all you need to fill in is the first box with your title/topic. The other boxes don’t need to be filled in:
Click on the “Get ideas” button for the results:
Google then lists alternative suggestions for your topic as well as the average number of monthly searches and ranks the competition (basically the number of sites using that phrase). Ultimately you would like to find a high search number with low competition. Use the monthly searches and the competition to help you decide when you are aren’t sure which keyword to use.
And there you have it. Four easy to use and free tools to help you enhance your content to satisfy your target market and keep the search engines happy by not using a particular word too often. Cool, right? And SO much easier than doing all that upfront, stressful work!
Let me know your thoughts.
Until next time, live life not work!
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