Most of us would like to ignore the math part of running our business. Am I right? (You know I am!) But we need at least some math to know how much money we’re making, how much inventory we have, how much money we need to make to be able to pay our bills and survive. Right?
One part of math in our business that is often ignored is the part of having a business website. How many visitors did you have yesterday on your site? Last week? Last month? What pages did those potential clients visit? What country did they come from? Wait! What? You don’t know?? You need to know!
Why do you need to know? Because without this knowledge, you won’t know how many visitors you have or what they do when they land on your site. Do they stay for awhile? Do they visit other pages? Did you have more visitors today than you did this date last month? How about that marketing campaign you ran earlier this year. Did it attract more than usual visitors?
It all boils down to ‘analytics’. #ugh I can hear you running away! Come back! There’s good news! You don’t have to do any math! None! Well, except for a bit of addition and subtraction. But, that’s it. I promise.
There are tools out there that will do it all for you. One of the best tools is Google Analytics.
Google Analytics will give you the best bang for your buck. Mainly because it is FREE! And who doesn’t like free, right. But, honestly, you need to know what pages your visitors are landing on, how long they are staying, what pages they are visiting, where are they coming from.
You can then compare days, weeks, or months to determine what days give you the highest visitors. Or, check to see if a marketing campaign worked to bring you more visitors.
They information you gain is countless and information is power. Power to write content when your visitors want it. Power to know what is working and what isn’t. If you don’t have a Google Analytics account, you should.
Signing up for Google Analytics is as easy as pie. Follow these steps:
1. Have a theme that supports Google Analytics or add a plugin that uses the tracking code Google will give to tie your site to Google Analytics. Sometimes these plugins are nice, even if your theme supports Google Analytics because they will often put some of the analytics right on your WordPress dashboard.
2. If you don’t have an Analytics account, create one at www.analytics.google.com. If you do have an Analytics account, sign in.
· Click SIGN IN > Analytics.
· If you don’t have an account, click More options > Create account.
If you do have an account, enter the email address and password associated with the account.
3. Fill out the form to set up a property in your Analytics account. A property represents your website.
4. When you have finished filling out the form, click on the “Get Tracking ID” at the bottom. When you do, you will get something similar to this image.
5. The next step is to copy the code from the box above and paste it into your theme or plugin. Whichever you decide to use, there should be instructions on how and where to put the code. Here’s a screenshot of where to put your code if you are using a Genesis child theme:
6. Now that you have Google Analytics installed, give Google 24 hours to report on your visitors.
Have fun with it. Watch for my post on how to use Google Analytics coming soon. And, if you want to know more about how to optimize your site to bring you more visitors, sign up for my course Stop Being a Secret: Get Found on the Internet. See you at the beach!