From the ‘Did You Know’ file:
The FTC has released new guidelines on affiliate marketing and endorsing products that have been given to you to write a review. You must declare in a visible and conspicuous place a disclosure that states you get a commission for purchases made through the link or that the retailer gave you product in exchange for a review. This disclosure cannot be buried in the footer of your website or even on a disclosure page. It has to be easily seen from the link or the review. In the words of the FTC:
“Disclosures should not be hidden or buried in footnotes, in blocks of text people are not likely to read, or in hyperlinks.”
“In some instances – like when the affiliate link is embedded in your product review – a single disclosure may be adequate. When the review has a clear and conspicuous disclosure of your relationship and the reader can see both the review containing that disclosure and the link at the same time, readers have the information they need. You could say something like, “I get commissions for purchases made through links in this post.” But if the product review containing the disclosure and the link are separated, readers may not make the connection.”
The FTC has also made it clear that these practices apply to both websites and social media posts.
For more information, read the FTC Guidelines here.
Until next time……live life, not work!